Dr. Setu’s Skin & Aesthetic Center

Dr. Setu’s Skin & Aesthetic Center is a growing Bangladeshi skin and aesthetics clinic. They engaged us in April 2026 to take over the full digital marketing function — branding, social media management across Facebook, Instagram, TikTok, and YouTube, paid Meta advertising, and inbox-driven lead capture.

This is an active, in-flight engagement. The campaign launched April 1, 2026; the figures below reflect the first six weeks. A full case-study update will follow once we have a clean six-month before/after window to publish.

What we’re running

The engagement is broader than a single-channel social retainer — it covers brand identity, multi-channel content, and paid acquisition under one team.

• Branding and visual identity — consistent visual language across post templates, reels, and ad creative; clinic positioning and copy direction.
• Social media management across Facebook, Instagram, TikTok, and YouTube — content calendar, post and reel production, captions, and community management.
• Paid Meta campaigns — messaging-conversion campaigns tuned for appointment inquiries via the Facebook page inbox, plus retargeting on engaged audiences.
• Audience targeting — demographic, interest, and lookalike audience research for the clinic’s service mix.
• Lead generation — inbox auto-reply, qualification questions, and a follow-up workflow into the clinic team.
• YouTube SEO — video titles, descriptions, thumbnails, and tagging tuned for skin care and aesthetics search demand.
• Graphics and video editing — reels, testimonials, and short-form video production as a standing deliverable on the retainer.

Early results — first six weeks (Apr 1 – May 11, 2026)

We’re intentionally publishing only what we can attribute cleanly to the engagement window. Page-level metrics that span pre- and post-engagement periods are excluded here; we’ll publish before/after numbers later in the retainer once the comparison is genuinely apples-to-apples.

Paid Meta campaigns — the cleanest signal we have

• 3 campaigns launched between April 1 and May 11, 2026, all optimized for messaging conversations.
• Click-through rates of 4.65% – 4.89% across the three campaigns.
• Cost per click of $0.01 – $0.02.
• 323 messaging conversations generated in the first six weeks of the engagement.
• $0.06 – $0.11 per messaging conversation — the per-inquiry economics that define whether a paid-social channel is worth scaling.

What we’re prioritizing next

• Creative iteration — testing new ad variants on the audiences that are converting most efficiently and retiring under-performers monthly.
• Reels and testimonials — building a library of short-form video around real clinic outcomes, treated as both organic content and ad creative.
• YouTube SEO — establishing the channel as a long-tail discovery surface for skin care search demand in Bangladesh.
• Retargeting campaigns — keeping the clinic top-of-mind for the audience that has already engaged but not yet inquired.

Engagement model

This is a monthly digital marketing retainer with our team. We recommend a six-month minimum because the kind of compounding that paid acquisition, organic content, and YouTube SEO produce only shows up after a few months of consistent execution. Dr. Setu’s engagement is ongoing; we’ll publish a fuller results update later in 2026 once the data covers a comparable before/after window.