Drs Derma & Aesthetics

Drs Derma & Aesthetics is a Bangladeshi skin care and aesthetics clinic operating in the health and beauty segment. They came to us with a strong clinical practice and a weak online presence: inconsistent posting, low engagement, and a social channel that wasn't converting attention into appointment inquiries.

We ran a 14-month social media marketing retainer from March 2025 through May 2026 — content production, page optimization, paid Meta campaigns, audience targeting, and inbox follow-up — focused on one outcome: turning the page into a reliable source of business inquiries.

What we worked on

• Content production — regular content calendar, attractive post design, caption and hashtag optimization, monthly editorial planning aligned to the clinic's service mix.
• Page optimization — Facebook page setup, profile and bio cleanup, CTA buttons, and inbox auto-reply with first-touch qualification questions and human follow-up.
• Paid Meta campaigns — 27 campaigns over the engagement, mixing messaging-conversion objectives with page-follow and engagement campaigns. Audience research, creative production, and ongoing optimization.
• Audience targeting — narrowing creatives by demographic, interest, and lookalike audiences as the retainer matured and we accumulated first-party engagement data.
• Lead capture and follow-up — auto-reply templates, follow-up scripts, and inbox triage so qualified inquiries reached the clinic team quickly.

Outcomes

The numbers below compare the 7 months pre-engagement (Aug 2024 – Feb 2025) against the 11 months of the retainer for which dashboard data was prepared (Mar 2025 – Jan 2026). The retainer continued through May 2026; the case-study snapshot is the data we captured at the 11-month mark.

Lead capture — the headline result

• New business inquiries: 20,207 (7 months pre-engagement) → 34,163 (11 months retainer)
• Total contacts: 19.5K → 37.9K
• Messaging conversations started: 25.9K → 42.9K

Reach and audience growth

• Page follows: 39.6K → 92.7K — over 53,000 new followers during the retainer
• Page visits: 329.6K → 585.2K
• Total video views: 1.7M → 15M over the engagement period

Engagement quality

• Content interactions: 69.3K → 166.6K
• Link clicks: 58.6K → 126K
• 1-minute video views: 10.5K → 29K — the most reliable signal that creative was holding attention
• Total watch time: 320 days 10 hours → 543 days 14 hours

Paid media — what it cost

• 27 campaigns across messaging, follows, and page-visit objectives
• $3,303.91 total ad spend across the retainer
• 6.6M impressions, 1.86M unique reach

What worked

Three things, in order of impact: a consistent content cadence the clinic could sustain after a few months of habit-building; messaging-conversion ad campaigns optimized for inbox replies (not vanity reach), which is what actually moved appointment inquiries; and a tight inbox loop between auto-reply and the human team, so paid traffic didn't get stuck waiting for a manual response. Small per-conversation ad costs (under $0.20) combined with a real follow-up workflow is what turned $3.3K of ad spend into 34K new inquiries.

Engagement model

This was a monthly retainer with our digital marketing team — content, ads, and inbox management as one package. We recommend a six-month minimum on digital marketing retainers because organic growth and audience targeting both need runway to compound; the 14 months we ran with Drs Derma is roughly the shape of engagement we think gets the best result. The relationship closed in May 2026.